/*! tailwindcss v4.2.1 | MIT License | https://tailwindcss.com */
@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-transition-duration:.15s;--default-transition-timing-function:cubic-bezier(.4, 0, .2, 1);--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before,::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){appearance:button}::file-selector-button{appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.visible{visibility:visible}.relative{position:relative}.start{inset-inline-start:var(--spacing)}.table{display:table}.grow{flex-grow:1}.transition{transition-property:color,background-color,border-color,outline-color,text-decoration-color,fill,stroke,--tw-gradient-from,--tw-gradient-via,--tw-gradient-to,opacity,box-shadow,transform,translate,scale,rotate,filter,-webkit-backdrop-filter,backdrop-filter,display,content-visibility,overlay,pointer-events;transition-timing-function:var(--tw-ease,var(--default-transition-timing-function));transition-duration:var(--tw-duration,var(--default-transition-duration))}}:root{--black:#0b0a08;--black-soft:#14120e;--cream:#f7f5ef;--paper:#fffefa;--ink:#15130f;--muted:#6f6a60;--gold:#c8ac6a;--gold-light:#e0cc99;--gold-dark:#8a713d;--line:#dfdad0;--dark-line:#e0cc9938;--sans:"Helvetica Neue", Helvetica, Arial, sans-serif;--serif:Georgia, "Times New Roman", serif}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--cream);color:var(--ink);font-family:var(--sans);-webkit-font-smoothing:antialiased;margin:0;line-height:1.55}a{color:inherit}img{max-width:100%}::selection{background:var(--gold);color:var(--black)}.page-shell{width:min(1180px,100% - 56px);margin-inline:auto}.light-section{background:var(--paper);color:var(--ink);border-bottom:1px solid var(--line);padding-block:130px}.dark-section{background:var(--black);color:var(--cream);position:relative;overflow:hidden}.dark-section:before{content:"";pointer-events:none;opacity:.28;background:radial-gradient(circle at 84% 25%,#c8ac6a2b,#0000 34%),linear-gradient(128deg,#0000 45%,#ffffff05 46%,#0000 47%);position:absolute;inset:0}.section-label{color:var(--gold-dark);letter-spacing:.26em;text-transform:uppercase;margin:0 0 22px;font-size:10px;font-weight:700}.dark-section .section-label{color:var(--gold)}h1,h2,h3,p{margin-top:0}h1,h2{font-family:var(--serif);letter-spacing:-.045em;margin-bottom:24px;font-weight:400}h2{font-size:clamp(45px,5.6vw,76px);line-height:.99}h3{letter-spacing:-.025em}.section-heading{margin-bottom:72px}.split-heading{grid-template-columns:1.15fr .85fr;align-items:end;gap:clamp(50px,9vw,135px);display:grid}.split-heading h2{margin-bottom:0}.split-heading>p{color:var(--muted);margin:0 0 6px;font-size:16px;line-height:1.75}.dark-heading>p{color:#aaa496}.fine-print{color:#8c867b;margin:24px 0 0;font-size:11px;line-height:1.65}.topbar{z-index:20;min-height:72px;color:var(--cream);-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px);background:#0b0a08f0;border-bottom:1px solid #e0cc992b;grid-template-columns:1fr auto 1fr;align-items:center;gap:24px;padding:0 34px;display:grid;position:sticky;top:0}.wordmark{letter-spacing:.2em;text-transform:uppercase;align-items:center;gap:12px;width:max-content;font-size:10px;font-weight:700;text-decoration:none;display:inline-flex}.mark{border:1px solid var(--gold);width:30px;height:30px;color:var(--gold);font-family:var(--serif);letter-spacing:0;place-items:center;font-size:15px;display:grid}.topbar nav{gap:30px;display:flex}.topbar nav a{color:#bbb5a8;letter-spacing:.16em;text-transform:uppercase;font-size:9px;text-decoration:none;transition:color .2s}.topbar nav a:hover{color:var(--gold-light)}.confidential{color:#7f796e;letter-spacing:.16em;text-transform:uppercase;justify-self:end;font-size:9px}.cover{flex-direction:column;justify-content:space-between;min-height:calc(100vh - 72px);padding-block:70px 26px;display:flex}.cover-grid{z-index:2;flex:1;grid-template-columns:1.18fr .82fr;align-items:center;gap:clamp(56px,9vw,140px);display:grid;position:relative}.cover-copy h1{max-width:760px;margin-bottom:30px;font-size:clamp(60px,7.6vw,106px);line-height:.91}.cover-copy h1 em{color:var(--gold);font-weight:400}.cover-deck{color:#b8b2a6;max-width:700px;font-size:clamp(16px,1.6vw,20px);line-height:1.7}.cover-rule{background:var(--gold);width:76px;height:1px;margin:38px 0 25px}.cover-thesis{color:#aaa395;font-size:13px}.cover-thesis strong{color:var(--gold-light);font-weight:500}.doctor-card{text-align:center;flex-direction:column;justify-content:center;align-self:stretch;align-items:center;display:flex}.doctor-portrait{aspect-ratio:1;background:radial-gradient(circle at center, #655f54, #25221d 67%, var(--black) 68%);border:1px solid #c8ac6a94;border-radius:50%;width:min(370px,100%);position:relative;overflow:hidden}.doctor-portrait:before,.doctor-portrait:after{content:"";z-index:3;border:1px solid #c8ac6a47;border-radius:50%;position:absolute;inset:-32px}.doctor-portrait:after{inset:-66px}.doctor-portrait img{object-fit:contain;object-position:center 18%;filter:grayscale(.25)sepia(.08)contrast(1.04);width:100%;height:100%;position:absolute;inset:0}.doctor-card>div:last-child{margin-top:30px}.doctor-card span,.doctor-card strong,.doctor-card small{display:block}.doctor-card span{color:var(--gold);letter-spacing:.2em;text-transform:uppercase;font-size:9px}.doctor-card strong{font-family:var(--serif);margin-top:7px;font-size:26px;font-weight:400}.doctor-card small{color:#898378;letter-spacing:.14em;text-transform:uppercase;margin-top:5px;font-size:9px}.cover-footer{z-index:2;border-top:1px solid var(--dark-line);color:#686359;letter-spacing:.18em;text-transform:uppercase;justify-content:space-between;padding-top:28px;font-size:8px;display:flex;position:relative}.cover-orbits{z-index:1;opacity:.52;width:680px;height:680px;position:absolute;top:48%;right:-130px;transform:translateY(-50%)}.cover-orbits i{border:1px solid #c8ac6a45;border-radius:50%;position:absolute;inset:0}.cover-orbits i:nth-child(2){inset:70px}.cover-orbits i:nth-child(3){inset:140px}.two-column-intro{grid-template-columns:.72fr 1.28fr;gap:clamp(55px,9vw,140px);display:grid}.two-column-intro h2{margin:0}.body-copy p{color:#4e4a43;margin-bottom:24px;font-size:16px;line-height:1.8}.pull-quote{border-left:2px solid var(--gold);font-family:var(--serif);margin-top:60px;padding-left:28px;font-size:clamp(25px,3vw,40px);line-height:1.25}.model-grid{grid-template-columns:repeat(2,1fr);gap:20px;margin-top:60px;display:grid}.model-grid article{border:1px solid var(--line);background:var(--cream);padding:34px}.model-grid article.gold-card{border-color:var(--gold);background:#faf7ee}.card-kicker{color:var(--gold-dark);letter-spacing:.18em;text-transform:uppercase;margin-bottom:10px;font-size:9px;font-weight:700}.model-grid h3{font:400 28px var(--serif);margin:0 0 10px}.model-grid article>p:last-child{color:var(--muted);margin:0;font-size:13px;line-height:1.7}.market-section{background:var(--cream)}.market-grid{grid-template-columns:1.15fr .85fr;align-items:start;gap:clamp(50px,8vw,115px);display:grid}.competitor-list{border-top:1px solid var(--line)}.competitor-list article{border-bottom:1px solid var(--line);grid-template-columns:34px 1fr;gap:20px;padding-block:25px;display:grid}.competitor-list article>span{color:var(--gold-dark);font-size:10px;font-weight:700}.competitor-list h3{margin:0 0 8px;font-size:17px}.competitor-list p{color:var(--muted);margin:0;font-size:13px;line-height:1.65}.price-positioning{border:1px solid var(--line);background:var(--paper);padding:32px}.chart-title{color:var(--gold-dark);letter-spacing:.15em;text-transform:uppercase;margin:0 0 34px;font-size:9px;font-weight:700}.market-bars{border-bottom:1px solid #aaa49a;justify-content:space-between;align-items:end;gap:16px;min-height:330px;display:flex}.bar-group{grid-template-columns:repeat(2,1fr);align-items:end;gap:5px;width:31%;height:280px;display:grid}.bar{background:#d8d4cc;position:relative}.bar span{white-space:nowrap;font-size:10px;font-weight:700;position:absolute;top:-24px;left:50%;transform:translate(-50%)}.budget .lower{height:19%}.budget .upper,.mid .lower{height:38%}.mid .upper,.premium .lower{height:63%}.premium .upper{background:var(--gold);height:100%}.bar-group strong{text-align:center;grid-column:1/-1;align-self:end;font-size:10px;transform:translateY(28px)}.market-takeaway{color:var(--muted);margin:54px 0 0;font-size:13px}.market-takeaway strong{color:var(--ink);font:400 24px var(--serif);display:block}.strategy-section{padding-block:132px}.brand-system-grid{grid-template-columns:1fr 100px 1fr;align-items:stretch;gap:32px;display:grid}.brand-system-grid article{border:1px solid var(--dark-line);background:#ffffff05;padding:42px}.system-index{color:var(--gold);letter-spacing:.19em;text-transform:uppercase;margin-bottom:23px;font-size:9px;font-weight:700;display:block}.brand-system-grid h3{color:var(--gold-light);font:400 clamp(36px,4vw,54px)/.98 var(--serif);margin:0 0 25px}.brand-system-grid p{color:#a8a195;font-size:14px;line-height:1.75}.brand-system-grid strong{color:var(--cream);font:400 19px/1.4 var(--serif);margin-top:26px;display:block}.engine-link{color:var(--gold);flex-direction:column;justify-content:center;align-items:center;gap:15px;display:flex}.engine-link span{writing-mode:vertical-rl;letter-spacing:.18em;text-transform:uppercase;font-size:8px}.engine-link i{border:1px solid var(--dark-line);border-radius:50%;place-items:center;width:42px;height:42px;font-style:normal;display:grid}.flywheel-note{color:#8f887c;text-align:center;max-width:760px;margin:40px auto 0;font-size:13px}.flywheel-note strong{color:var(--gold-light)}.mandate-grid{grid-template-columns:repeat(2,1fr);gap:16px;display:grid}.mandate-grid article{border:1px solid var(--line);background:var(--cream);min-height:235px;padding:35px 38px 32px 78px;position:relative}.mandate-grid article>span{color:var(--gold-dark);font-size:10px;font-weight:700;position:absolute;top:37px;left:30px}.mandate-grid h3{font:400 24px var(--serif);margin:0 0 12px}.mandate-grid p{color:var(--muted);margin:0;font-size:13px;line-height:1.7}.team-section{background:var(--cream)}.team-list{border-top:1px solid var(--line)}.team-list article{border-bottom:1px solid var(--line);grid-template-columns:46px .75fr 1.25fr;align-items:start;gap:30px;padding-block:27px;display:grid}.team-list article>span{color:var(--gold-dark);font-size:10px;font-weight:700}.team-list h3{font:400 22px var(--serif);margin:-4px 0 0}.team-list p{color:var(--muted);margin:0;font-size:13px;line-height:1.7}.team-cost{background:var(--black);color:var(--cream);justify-content:space-between;align-items:center;gap:40px;margin-top:44px;padding:28px 34px;display:flex}.team-cost span{color:var(--gold);letter-spacing:.18em;text-transform:uppercase;font-size:9px;font-weight:700}.team-cost p{color:#9e978b;margin:7px 0 0;font-size:12px}.team-cost>strong{color:var(--gold-light);font:400 38px var(--serif);white-space:nowrap}.team-cost small{color:#7f796e;font:11px var(--sans)}.brain-section{padding-block:132px}.brain-flow{grid-template-columns:.68fr 50px 1.35fr 50px .8fr;align-items:center;gap:22px;display:grid}.brain-inputs{gap:9px;display:grid}.brain-inputs span{border:1px solid var(--dark-line);color:#aaa397;border-radius:999px;padding:10px 14px;font-size:11px}.flow-arrow{color:var(--gold);text-align:center;font-size:22px}.brain-core{background:#c8ac6a0d;border:1px solid #c8ac6a80;padding:34px}.brain-core>span,.brain-payoff>span{color:var(--gold);letter-spacing:.18em;text-transform:uppercase;font-size:9px;font-weight:700}.brain-core h3{font:400 28px/1.15 var(--serif);margin:14px 0 25px}.brain-core>div{grid-template-columns:repeat(2,1fr);gap:8px;display:grid}.brain-core p{border:1px solid var(--dark-line);color:#8f887d;margin:0;padding:12px;font-size:10px}.brain-core p strong{color:var(--cream);margin-bottom:3px;font-weight:500;display:block}.brain-payoff{border:1px solid var(--dark-line);padding:26px}.brain-payoff>strong{color:var(--gold-light);font:400 19px var(--serif);margin-top:18px;display:block}.brain-payoff p{color:#898276;margin:26px 0 0;font-size:12px}.roadmap-list{border-top:1px solid var(--line)}.roadmap-list article{border-bottom:1px solid var(--line);grid-template-columns:.38fr 1.62fr;gap:65px;padding-block:38px;display:grid}.phase-meta{padding-left:48px;position:relative}.phase-meta>span{color:var(--gold-dark);font-size:10px;font-weight:700;position:absolute;top:4px;left:0}.phase-meta h3{font:400 27px var(--serif);margin:0}.phase-meta small{color:var(--gold-dark);letter-spacing:.13em;text-transform:uppercase;margin-top:8px;font-size:9px;font-weight:700;display:block}.roadmap-list ul{margin:0;padding:0;list-style:none}.roadmap-list li{color:var(--muted);margin-bottom:13px;padding-left:20px;font-size:13px;line-height:1.65;position:relative}.roadmap-list li:before{content:"—";color:var(--gold-dark);position:absolute;left:0}.advertising-section{background:var(--cream)}.advertising-list{border-top:1px solid var(--line)}.advertising-list article{border-bottom:1px solid var(--line);grid-template-columns:44px 1fr auto;align-items:start;gap:30px;padding-block:29px;display:grid}.advertising-list article>span{color:var(--gold-dark);font-size:10px;font-weight:700}.advertising-list h3{font:400 23px var(--serif);margin:-4px 0 8px}.advertising-list p{max-width:720px;color:var(--muted);margin:0;font-size:13px;line-height:1.7}.advertising-list article>strong{color:var(--ink);white-space:nowrap;text-align:right;font-size:14px}.advertising-list article>strong small{color:var(--gold-dark);letter-spacing:.12em;text-transform:uppercase;font-size:8px;display:block}.trajectory-section{background:var(--cream)}.investment-bars{border-bottom:1px solid #9e988e;grid-template-columns:repeat(4,1fr);align-items:end;gap:28px;height:380px;display:grid}.investment-bar{align-items:end;height:300px;display:flex;position:relative}.investment-bar>span{z-index:2;white-space:nowrap;font-size:12px;font-weight:700;position:absolute;top:-32px;left:50%;transform:translate(-50%)}.investment-bar>span small{font-size:8px}.investment-bar>i{background:var(--black);width:100%;display:block}.investment-bar.gold>i{background:var(--gold)}.investment-bar.gold>span{color:var(--gold-dark)}.investment-bar>p{text-align:center;color:var(--muted);margin:0;font-size:9px;position:absolute;top:calc(100% + 15px);left:0;right:0}.investment-bar>p strong{color:var(--ink);margin-top:4px;font-size:10px;display:block}.trajectory-card{border:1px solid var(--line);background:var(--paper);grid-template-columns:.8fr 1.2fr;gap:55px;margin-top:100px;padding:36px 42px;display:grid}.trajectory-copy>span{color:var(--gold-dark);letter-spacing:.18em;text-transform:uppercase;font-size:9px;font-weight:700}.trajectory-copy h3{font:400 26px/1.3 var(--serif);margin:13px 0 0}.trajectory-lines{border-bottom:1px solid var(--line);min-height:160px;position:relative}.trajectory-lines i{transform-origin:0;width:100%;height:3px;position:absolute;left:0}.line-down{background:var(--black);top:18%;transform:rotate(12deg)}.line-up{background:var(--gold);bottom:16%;transform:rotate(-12deg)}.trajectory-legend{color:var(--muted);grid-column:2;gap:28px;font-size:10px;display:flex}.trajectory-legend i{border-radius:50%;width:7px;height:7px;margin-right:6px;display:inline-block}.black-dot{background:var(--black)}.gold-dot{background:var(--gold)}.pricing-list{border-top:1px solid var(--line)}.pricing-list article{border-bottom:1px solid var(--line);grid-template-columns:1fr auto;gap:50px;padding-block:28px;display:grid}.pricing-list h3{margin:0 0 8px;font-size:17px}.pricing-list p{max-width:720px;color:var(--muted);margin:0;font-size:12px;line-height:1.6}.pricing-list article>strong{font:600 17px var(--sans);white-space:nowrap}.pricing-list small{color:var(--muted);font-size:9px}.phase-pricing{background:var(--black);color:var(--cream);border-radius:5px;margin-top:35px;overflow:hidden}.phase-pricing>div{grid-template-columns:.65fr 1fr auto;align-items:center;gap:30px;padding:27px 32px;display:grid}.phase-pricing>div+div{border-top:1px solid var(--dark-line)}.phase-pricing span{color:var(--gold);letter-spacing:.14em;text-transform:uppercase;font-size:9px;font-weight:700}.phase-pricing p{color:#928b80;margin:0;font-size:11px}.phase-pricing strong{color:var(--gold-light);font:400 28px var(--serif);white-space:nowrap}.phase-pricing small{color:#716b62;font:8px var(--sans)}.paid-media-grid{grid-template-columns:1.3fr .8fr .9fr;gap:16px;margin-top:35px;display:grid}.paid-media-grid article{border:1px solid var(--line);background:var(--cream);padding:27px}.paid-media-grid span{color:var(--gold-dark);letter-spacing:.13em;text-transform:uppercase;font-size:8px;font-weight:700}.paid-media-grid h3{font:400 22px var(--serif);margin:14px 0 9px}.paid-media-grid p{min-height:78px;color:var(--muted);font-size:11px;line-height:1.6}.paid-media-grid strong{font-size:13px}.comparison-section{background:var(--cream)}.comparison-wrap{border-top:2px solid var(--black);overflow-x:auto}table{border-collapse:collapse;width:100%;min-width:780px}th,td{border-bottom:1px solid var(--line);text-align:left;vertical-align:top;padding:18px 16px}thead th{color:var(--gold-dark);letter-spacing:.14em;text-transform:uppercase;font-size:9px}thead th:first-child{color:var(--muted)}tbody th{width:18%;font-size:11px}tbody td{width:41%;color:var(--muted);font-size:12px;line-height:1.55}tbody td:last-child{color:var(--ink);font-weight:500}.value-section{background:var(--paper)}.value-list{border-top:1px solid var(--line)}.value-list article{border-bottom:1px solid var(--line);color:var(--muted);justify-content:space-between;align-items:baseline;gap:30px;padding:14px 4px;font-size:13px;display:flex}.value-list article strong{color:var(--ink);white-space:nowrap;font-size:13px}.value-list .value-total{background:var(--black);color:var(--gold-light);border:0;padding:20px 22px}.value-list .value-total span{color:var(--gold-light);letter-spacing:.1em;text-transform:uppercase;font-weight:700}.value-list .value-total strong{color:var(--gold-light);font:400 24px var(--serif)}.hire-heading{font:400 30px var(--serif);margin:62px 0 25px}.hire-comparison{grid-template-columns:repeat(2,1fr);gap:18px;display:grid}.hire-comparison>article{border:1px solid var(--line);background:var(--cream);padding:30px}.hire-comparison>article.hire-ethos{border-color:var(--gold);background:#faf7ed}.hire-comparison>article>span{color:var(--gold-dark);letter-spacing:.17em;text-transform:uppercase;font-size:9px;font-weight:700}.hire-comparison dl{margin:22px 0 0}.hire-comparison dl>div{border-top:1px solid var(--line);grid-template-columns:.65fr 1.35fr;gap:18px;padding-block:14px;display:grid}.hire-comparison dt{color:var(--muted);text-transform:uppercase;letter-spacing:.08em;font-size:10px;font-weight:700}.hire-comparison dd{margin:0;font-size:12px;line-height:1.55}.value-banner{background:var(--black);color:var(--cream);justify-content:space-between;align-items:center;gap:35px;margin-top:25px;padding:27px 32px;display:flex}.value-banner span{color:var(--gold);letter-spacing:.17em;text-transform:uppercase;font-size:9px;font-weight:700}.value-banner p{color:#9a9388;margin:7px 0 0;font-size:12px}.value-banner>strong{color:var(--gold-light);font:400 36px var(--serif);white-space:nowrap}.value-banner small{color:#756f65;font:8px var(--sans)}.closing-section{padding-block:125px}.closing-grid{grid-template-columns:1.05fr .95fr;align-items:center;gap:clamp(65px,10vw,145px);display:grid}.closing-copy h2{font-size:clamp(58px,8vw,110px)}.closing-copy ol{border-top:1px solid var(--dark-line);margin:45px 0 0;padding:0;list-style:none}.closing-copy li{border-bottom:1px solid var(--dark-line);color:#a7a095;grid-template-columns:40px 1fr;gap:14px;padding-block:18px;font-size:12px;display:grid}.closing-copy li span{color:var(--gold);font-weight:700}.closing-copy blockquote{color:var(--cream);font:400 28px/1.35 var(--serif);margin:40px 0 28px;padding:0}.closing-copy blockquote em{color:var(--gold-light)}.gold-button{border:1px solid var(--gold);background:var(--gold);color:var(--black);letter-spacing:.15em;text-transform:uppercase;align-items:center;gap:36px;padding:16px 22px;font-size:9px;font-weight:700;text-decoration:none;transition:background .2s,color .2s,transform .2s;display:inline-flex}.gold-button:hover{color:var(--gold-light);background:0 0;transform:translateY(-2px)}.cmo-profile{text-align:center;padding:32px 0 0;position:relative}.cmo-photo{aspect-ratio:1;border:1px solid var(--dark-line);border-radius:50%;width:min(480px,100%);margin:0 auto 30px;position:relative;overflow:hidden;box-shadow:0 0 0 18px #c8ac6a09,0 36px 100px #00000059}.cmo-photo:after{content:"";border-radius:inherit;position:absolute;inset:0;box-shadow:inset 0 0 70px #0000006b}.cmo-photo img{object-fit:cover;width:100%;height:100%}.cmo-profile>span{color:var(--gold);letter-spacing:.2em;text-transform:uppercase;font-size:9px;font-weight:700}.cmo-profile h3{font:400 34px var(--serif);margin:11px 0 6px}.cmo-profile>p{color:#8f897f;letter-spacing:.15em;text-transform:uppercase;margin:0;font-size:9px}.signature-line{background:var(--gold);width:60px;height:1px;margin:22px auto}.cmo-profile small{color:#716b61;font-size:10px}.site-footer{border-top:1px solid var(--dark-line);background:var(--black);color:#6e685e;padding-block:28px}.site-footer>div{letter-spacing:.15em;text-transform:uppercase;justify-content:space-between;gap:30px;font-size:8px;display:flex}@media (width<=980px){.topbar{grid-template-columns:1fr auto}.topbar nav{display:none}.cover-grid{grid-template-columns:1.15fr .85fr;gap:48px}.doctor-portrait{width:300px}.brand-system-grid{grid-template-columns:1fr}.engine-link{flex-direction:row}.engine-link span{writing-mode:horizontal-tb}.brain-flow{grid-template-columns:1fr}.brain-inputs{grid-template-columns:repeat(3,1fr)}.flow-arrow{transform:rotate(90deg)}.paid-media-grid{grid-template-columns:1fr 1fr}.paid-media-grid article:first-child{grid-column:1/-1}}@media (width<=760px){.page-shell{width:min(100% - 32px,620px)}.light-section,.strategy-section,.brain-section,.closing-section{padding-block:88px}.topbar{min-height:64px;padding:0 16px}.wordmark span:last-child{display:none}.confidential{font-size:7px}.cover{min-height:0;padding-block:48px 22px}.cover-grid{grid-template-columns:1fr}.cover-copy h1{font-size:clamp(58px,16vw,88px)}.doctor-card{margin-top:10px}.doctor-portrait{width:min(360px,88vw)}.cover-footer{margin-top:55px}.cover-orbits{width:480px;height:480px;top:65%;right:-220px}.two-column-intro,.split-heading,.market-grid,.closing-grid{grid-template-columns:1fr;gap:34px}.section-heading{margin-bottom:52px}.model-grid,.mandate-grid{grid-template-columns:1fr}.pull-quote{font-size:28px}.price-positioning{margin-top:20px}.team-list article{grid-template-columns:34px 1fr;gap:18px}.team-list p{grid-column:2}.team-cost{flex-direction:column;align-items:flex-start}.brain-inputs{grid-template-columns:repeat(2,1fr)}.roadmap-list article{grid-template-columns:1fr;gap:24px}.investment-bars{gap:10px;height:330px}.investment-bar{height:250px}.investment-bar>span{font-size:9px}.investment-bar>p{font-size:7px}.investment-bar>p strong{font-size:8px}.trajectory-card{grid-template-columns:1fr;gap:35px;padding:28px}.trajectory-legend{grid-column:1}.pricing-list article{grid-template-columns:1fr;gap:16px}.advertising-list article{grid-template-columns:34px 1fr;gap:18px}.advertising-list article>strong{text-align:left;grid-column:2}.phase-pricing>div{grid-template-columns:1fr;gap:9px}.paid-media-grid{grid-template-columns:1fr}.paid-media-grid article:first-child{grid-column:auto}.paid-media-grid p{min-height:0}.comparison-wrap{border-top:0;overflow:visible}.comparison-wrap table,.comparison-wrap tbody,.comparison-wrap tr,.comparison-wrap th,.comparison-wrap td{width:100%;min-width:0;display:block}.comparison-wrap thead{display:none}.comparison-wrap tbody{gap:14px;display:grid}.comparison-wrap tbody tr{border:1px solid var(--line);background:var(--paper);padding:22px}.comparison-wrap tbody th,.comparison-wrap tbody td{border:0;padding:0}.comparison-wrap tbody th{color:var(--gold-dark);font:400 23px var(--serif);margin-bottom:18px}.comparison-wrap tbody td{border-top:1px solid var(--line);padding-top:14px}.comparison-wrap tbody td+td{margin-top:14px}.comparison-wrap tbody td:before{color:var(--muted);letter-spacing:.14em;text-transform:uppercase;margin-bottom:5px;font-size:8px;font-weight:700;display:block}.comparison-wrap tbody td:nth-child(2):before{content:"Typical agency"}.comparison-wrap tbody td:nth-child(3):before{content:"Ethos partnership";color:var(--gold-dark)}.comparison-wrap tbody td:nth-child(3){color:var(--ink)}.cmo-profile{margin-top:28px}.hire-comparison{grid-template-columns:1fr}.value-banner{flex-direction:column;align-items:flex-start}.site-footer>div{text-align:center;flex-direction:column;align-items:center}}@media (width<=430px){.wordmark .mark{display:grid}.cover-footer span:first-child{display:none}.cover-footer{justify-content:flex-end}.model-grid article,.mandate-grid article{padding:28px}.mandate-grid article{padding-left:62px}.mandate-grid article>span{left:23px}.market-bars{gap:8px}.bar-group{gap:2px}.bar span{font-size:8px}.brand-system-grid article{padding:28px}.brain-inputs{grid-template-columns:1fr}.trajectory-legend{flex-direction:column;gap:8px}.cover-copy h1{font-size:clamp(52px,16vw,66px)}.cover-deck{font-size:15px}.light-section,.strategy-section,.brain-section,.closing-section{padding-block:76px}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{transition-duration:.01ms!important;animation-duration:.01ms!important}}